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> this creates a win-win situation for both the payer and the payee.

And a loss for every follower of the "payer".

Not every, just most. The time I saw this used, I was quite interested to learn of the concept (as an entrepreneur admiring the idea) and find out about the band being promoted.

I've seen it once, which is a lot less than I've seen people checking in with Foursquare stuff which is excruciatingly boring.

You could use an account with no real followers.

Just like we all have something like a fake/spam email address (that we give out to the sites we don't care about) -- we'll end up with fake twitter accounts.

Also - can't we just filter this out from a client?

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