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With all costs that goes into building a business (directly in $ or indirectly in hours) is it worth going down the path of saving money to this degree?

Setup heroku in <1 hour for <$100/month, forget about hosting and go build your product.

If $100/month breaks you, I think you’re in the wrong path anyways.

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You're discounting hobby projects or small side businesses that don't generate a lot of revenue. For those, much more than a few bucks a month may be a deal-breaker.

I've been called a mercenary before, but the only reason I spend time working on software development "hobby projects" is with the sole aim of learning new skills that will make me more money on my job/contract work or at least keep me up to date with my skills. For that reason alone, I use AWS for side projects. Companies pay well for "AWS Architects". If I want to do a hobby project and save money, I could just as easily set up my own server and use my own gigabit home internet.

You can set up a FaaS app just as fast as Heroku.

I find it even more efficient, since Go, AWS SAM and Lambda offers dev/build/prod simplicity that Heroku never figured out.

I open sourced and documented the stack that I use instead of Heroku here:

https://github.com/nzoschke/gofaas

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