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Nani? What does https have to do with analyzing web usage? Whatever that means exactly.

ISPs (almost all of them) and lots of corporate (school, business, university) firewalls run analysers on websites and aggregate that data.

This data can provide a fair bit of powerful insight and intelligence into things like change of trends and growth of businesses.

When using HTTPS, our ISP can only see the server you're connecting to, not what you're doing.