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> Facebook still managed to boost its average revenue per user in all markets, growing from $23.59 to $25.91 in the US & Canada

Is that revenue per quarter or per year?

Per year iirc

Thanks.

If FB would offer option to subscribe for $2.2 per month with no ads and strong privacy, they would not lose anything.

Not true. Users who are willing to shell out for premium service are a much more lucrative advertising audience.

Apparently I'm wrong, it is per quarter. Which is pretty crazy.