We all make those trade offs every day. You're likely making convenient choices that compromise your privacy every day too. Do you pay with cash for everything? Do you appear in public without your face covered? Do you drive a car?
(I don’t know what to think about Microsoft. I don’t even know if I’m being unfair by not counting them as an equal of the other three).
Honestly considering the opacity of their privacy rules, it's all about marketing and how receptive you are to it. Apple does communicate a lot more about privacy of its users, but it is unclear whether they actually are objectively better than the others big names.
From a business model point of view however, I agree that it's clear Amazon, Facebook and Google make most of their revenue out of users tracking. It is not true for Apple.
The other three (Google, Amazon, and MS) are straight-up spyware/surveillance and barely even bother putting a pretty face on it.