A judge in NH recently ruled that the winner of the lottery doesn't need to come forward and be a part of lottery press and therefore their name does not need to be released. The reasoning is good on the surface that people who just won a life changing amount of money shouldn't have to have their personal details flashed on the news.
However, it seems like being named in public is the best way to prevent fraud. Many of these scams are through second counsins' friends and weird sources. Now an insider could just go through their best friend and no one would ever be able to connect the dots.