DAU/MAU is an important metric to measure engagement, but here's where it fails

The answer in the article is: “Products that aren’t daily, but still hugely valuable” — like a Payroll system, LinkedIn etc. (there are many!). And...yes, these businesses should not have DAU/MAU as their goal.

Andrew is quite brilliant, and recently joined A16Z as a partner — but this specific essay is quite ordinary, and lacks insight. His prior piece, which is a compendium of essays written by others on “Marketplaces” is quite good.