Old blowhard hard wants to use the law to preserve his revenue stream rather then innovate. News at 11.
He wants to have KISS-branded TVs. Fine. But if nobody listens to KISS, then the brand will be worthless. If he starts suing people who know what is brand is, he'll be tarnishing its reputation. Nobody cares about legally right, they care that he sues 7-year-olds and grandmas. So then the brand is destroyed, and the branded-crap revenue stream falls off, too.
Artists should not run businesses.