From my uninformed point of view, most of those things apply to human drivers as well.
Automated trucks seem appealing because they solve (what appears to me to be) a large problem with human drivers - fatigue and allowable working hours.
Building a fixed-route automated truck seems more doable than a self-driving car that can handle arbitrary roads. I don't know if it's actually any easier, but the problems that need to be solved seem smaller in scope.