I'm honestly starting to believe that the "wisdom of the crowds" that so many startups and businesses rely on to reach "internet scale", is exactly the wrong approach. Between recommendation algorithms that can be gamed, content that can be paid for, and social media sentiment that can prove to be entirely manufactured, we need to come up with a new paradigm for our products (where "our" is the tech industry at large).
The days of allowing what are essentially anonymous sources to dictate what we do, where we go, what we buy, and how we think are coming to an end.