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I am surprised that no-one has mentioned Amazon yet.

If you look at the boxes now[1], they only have the Amazon curved-arrow logo on them. Even the black Prime branded packing tape no longer says Amazon on it. Also the ending of the TV adverts are the same, with just the curved arrow logo.

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[1] In the UK, at least.

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> If you look at the boxes now[1], they only have the Amazon curved-arrow logo on them.

Another thing I noticed is that some third-party sellers are using similar yellow curved arrows in their product images [1][2]. I guess this results in more sales due to the association with Amazon?

[1] http://www.amazon.co.uk/dp/B07583NM7L

[2] http://www.amazon.co.uk/dp/B071VX675L

Or to create the impression that it's an Amazon only bundle/offer ?

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