The exact same is happening in Denmark. The huge players are under fire from new fintech startups.
It has been amazing to see how fast such apps gain penetration in the market.
It has been amazing to see how fast such apps gain penetration in the market.
The only two apps that really have any penetration is MobilePay, but that's the large banks, and eDankort, but that's NETS.
There are a fintech startups, but they all work with or for the large players.
My point was that they're still tiny compared to the giants such as AmEx or Visa. And it shows that the old players can be unseated faster than expected.