Code the right way... and your start-up will probably fail

OH: “If it’s not tested, it probably doesn’t work”. It’s not the coding that matters, it’s what you are testing against. If your testing aligns with what your users are doing, it doesn’t matter if you are coding the “right way”. I’ve see sh coding that just “works” for users and they still love it!

I'm especially unconvinced by "cargo cults" and "w3c standards" being put next to each other as equivalents.

But I'm also generally unconvinced by the larger point; "the right way" might have a longer learning curve, but once you know it there's no reason it should be any slower than the "wrong" way.