I outright snorted at this. Time to market is not why you build a custom chip instead of software. Is this article written by a complete bonehead?
Tesla has it's own hardware platform. Anyone with an ounce of sense will know that was always going to happen because of power consumption, cost and performance. The Nvidia Drive platform is designed to be a quick way to get to market with FuSa. The requirements for fully autonomous modes are estimated by some to be over 10x higher than the top CPU/GPU offerings.