Narowcasting to the rich child-free urban hipster segment. First thing I did was disable voice ordering, or my kids would have ordered 75 xbox consoles by now.

Its worth considering that buying an echo doesn't necessarily show up in toilet paper sales; it might show up in amazon music, or audible audiobooks. My amazon music purchases went from zero to a very small amount. Alexa does audiobook reading better than my phone apps, and obviously doesn't drain my phone battery. I've spent more on audiobooks than I have on echo dots.