Like not having a massive downtime that gives their users a reason to try out some massive social network's offering that has already started eating their lunch? Oh wait no they didn't prioritize that.

My point is, and perhaps the down vote indicates I didn't make it well, that monitoring and alerts are extremely important for any startup. They admit as much in the article, had they known sooner there wouldn't have been any down time. It isn't an excuse to say it got lost in the crush (not that they are trying to use it as an excuse, they're being very upfront and admitting fault).

We have neither the load or the team they do and we have comprehensive monitoring and alerts across our infrastructure as part of the SOE that each server gets. Perhaps we prioritized monitoring higher than them as we are a small team?

And I bet they have prioritized monitoring now. Now where did I put the key to that barn door?