"But you can't invest in things you can't quantify."

From:https://genius.com/Frank-zappa-drooling-midrange-accountants...

Once upon a time, a record company had A&R people in it who would take a chance, make a decision, use their gut reaction, sign a group, and see what they could do with it. Okay? That was, whoa, a long time ago. It's not that way anymore. All decisions about who get signed and what happens to the record are made by these drooling little midrange accountants. And everything is based on the numbers games in there. And the taste of the accountants is what is ruling the mass media."

Continues at link.

This attitude is like trying to predict the weather tomorrow by just guessing it'll be the same as today. You're right most of the time...