I'm not defending the quality of the article, it's bad. And I think if the reasons you just listed were in your original comment, I would have upvoted it instead of viewing it as overly dismissive.
>I don't think the hurdle is "beyond a reasonable doubt" to say this was a Facebook Production given the context
For sure, the bar is low because the stakes are low. But a shitty writer and a need to inflate word count for the editor yields articles like this as well, no need for a PR conspiracy. I guess it depends a lot on how you feel about Hanlon's razor.