> AMP's innovation isn't a way to make pages fast. AMP is a way to sell other stakeholders on implementing technologies that make your website fast.

There's a certain "theory of the firm" that says corporations exist because they reduce the overhead cost of operating certain enterprises.

Things like this -- along with the also oft-seen need to hire consultants to tell some people in your company to do what other people in your company already know needs to be done -- make me wonder if the limits of that theory are well understood.