So Azure SQL Database, Azure Virtual Machines, Azure Bot Service does not describe the products? AWS is hilariousy bad at naming. Not all companies are.
On the other hand, they came up with Bing (talk about hilariously bad), and Azure. Which they've chosen to pronounce AZH-ər (Ajer) and not AZ-yoor (Ajur, like in Côte d'Azur). This is non-obvious, and makes them sound like uncultured Americans (like when you pronounce niche as nitch; instead of like cache, which I haven't heard pronounced catch (yet)).