One of three things is true:
1) Nvidia has misstepped and no one will buy large, expensive chips
2) Companies are buying large, expensive chips because they're purchasing based on hype rather than use
3) Companies are buying large, expensive chips because even at their prices, their performance delivers greater business value
I'd argue that improvements in ML techniques have tipped us into (3). Intel and Microsoft's fortunes weren't built on being faster: they were built on allowing businesses to do new categories of work on computers.
Amdahl is the new Moore