Agreed 100%. To me it's madness that Marriott and Benz wouldn't stand up for the right to speak one's mind.
Given our worship of capital I'm amazed global emancipation of slavery ever happened. But I suppose that was only because new financial markets and industrialization created lots of better opportunities for capital investment than slave labour force - hence the market for slaves dwindled.
That is indeed the problem.
One would have hoped they'd have learned something from that.