Thank you, really happy you like our website and product! There's a few key differences between our products and the existing Indian-based products which I've called out in a different response.

That's a good point about the target market. There's definitely a sizable portion of immigrants who continue to cook from scratch. There's also an emerging part of the market who are first/second-generation and don't cook at home as often -- either because they don't know how, don't have all the ingredients on hand, or don't have the time/patience. We are aiming to serve this population, and also be a nice-to-have for the former group of people!

That is a great call out on the Upma and a mistake on our end (that we accidentally added last night!). We will fix this immediately. I also really like your feedback about putting all the ingredients and nutritional information on a single page. Thank you!