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Competitor will show up to take on... Google? People aren't switching away from Google any time soon.

People are going to switch away from Google search, but Google's ad networks (DoubleClick, GDN/AdSense, Admob, AdX) actually compete with other ad networks (like OpenX, Rubicon Project, Criteo, AppNexus).

Many publishers use more than one ad network to maximize their income, so advertisers can just move to the other networks.

AppNexus is now AT&T Advertising and Analytics as of today..

But only Google ad networks appear on Google products. They can choose what advertising appears there with no competitive impact.

Precisely. Besides, good luck justifying the loss of revenue to the board of directors with 'muh good will'

> some competitor would show up

fb and goog have a captive market. no competitor is going to sell ads to their customers. they would lose money and that's it.

Or force the politician to put more of their money on Facebook and let the PACs backfill the TV and other spending where the rules don't exist.