It wasn't clear from the home page that $24 is for "one meal that serves 3-4 people".

If it doesn't greatly increase the price of packaging for your product, you may want to experiment with showing pictures of (and sending) food in single-serving packages (so instead of sending five-six packets, you'd send 15-24 of them).

Another option is to go with a "Home Chef" style pitch -- basically saying "here's a dinner date night for two in a box".