Now maybe it's just coincidental timing but moviepass certainly proved there's a huge interest in that model of movie tickets.
It's like how Uber has been giving me $3 rides while it posts losses 1/3 of revenue.
I should send VCs a thank you card, those loveable dummies!
And maybe in the form of health care and not movie tickets. :)
I think most theaters will disappear in the long term and they'll become a luxury experience, more like visiting an imax once a year than going to see a movie once a month. Services like MoviePass wouldn't be necessary in that world.
OTOH, there are definitely demographics for whom going to the theatre is a low-friction activity.
I'm guessing they figured the fanatics would cause enough buzz about their service to convince the average person to subscribe and when enough did they'd turn a profit.
They may have created a formula where they estimated those lines would cross, but at best that would be a "known unknown" and I don't see how an "investor" could fail to realize that. You either have faith that goal can be achieved, or you don't, and faith in such matters is known to be risky.
So even at their low prices it wasn't even worth it to me to try a MoviePass subscription.
Like X% of movie pass subscribers saw 10+ movies a month. What was the size of X?