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Netflix is an Amazon Prime video competitor.

I think that was their point, as they mentioned a collaboration between Siri and Cortana, two largely competing products.

Yep. It's an example of collaboration in the face of fierce competition. BTW I meant Alexa and Cortana. Oops.

I know that Netflix is making some pretty nice bank, and has a very high valuation, but I find it shocking that they're still independent and that Amazon (or whoever owns HBO these days), hasn't made it their lifes mission to takeover Netflix and its juice global subscriber base.

Amazon dollars & infrastructure, Netflix's AWS-based tech, combined with Prime content & subscribers would seem to be a highly profitable arrangement for all concerned...

Why Netflix? MoviePass already has a deal with Landmark and Amazon could buy them for pocket change today.

What’s preventing that right now?

Probably because everyone has already watched it, or watching individual episodes or entire seasons are not really suitable in a movie theatre.