Do I only get to use it once?
This service looks to be just to get people into trying it out- the downloads are entirely free, too.
Creating another account, or ssh key, or whatever is certainly not worth the price and feeling unclean for cheating - even for me, unemployed student from the 3rd world. Because prices for instances start with 2 cents/hour. Good move for Canonical, anyway - 'free' is attractive, even if the usual price is 2 cents.