Nope. All approximations, but it doesn't sound crazy; considering that someone has inputted a search term and the link will be related to that term. Obviously there are loads of variables but it's probably of the right order (single percentages)....

I've inserted all my company data into the "Social Network" model to see why we aren't netting $10MM yet.

Our main discrepency is Pageviews per UV and sell through rate.

I've got plenty of ideas on how to improve the Pageviews per UV. Sell through rate and CPM are more of a challenge.

I work in search advertising and 2-5% CTR is pretty much the range of organic traffic. Variables would of course be the quality of the ads and the quality of the traffic but that figure should be easy to reach.

Also the number of searches is low and the payout is high for what most people can expect to make on search traffic.

50 million searches a day isn't that much let alone per month. 35c cpcs are rare unless you get a good deal from a Tier 1 network which you almost certainly won't until 50 million searches a day is nothing.