while there are good parts to this analysis -
military grade tech <---> wildly over-budget and delayed
military grade tech <---> wildly over-budget and delayed
Don't get me wrong, the M3 is okay as a stripped down sporty hatchback, but the $35k model is looking a bit basic and overpriced already.
Sure the Model 3 is considerably less affordable, but it has scale[2].
[0] https://electrek.co/2018/05/31/hyundai-kona-ev-gets-norwegia...
[1] https://electrek.co/2018/05/08/hyundai-ioniq-electric-batter...