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But how would they measure bounce rate when analytics won't work when the user is disconnected? :)

Anyway since we're on HN you should know that Chrome has a "offline" button in its network tab in its developer tool, used for testing offline features, so you can take a single tab offline, instead of disconnecting everything.

If you're on Firefox web browser: File-> Work Offline should do the trick. You can access the File menu by tapping once on your 'alt' key.

What do you mean? You can disable internet with one click on any device.

How do I do that on my desktop?

https://imgur.com/a/xG1YWwU

Oh, sorry, I swear there used to be a Internet Off switch there, the same as on wifi. I guess it's harder than I thought.

Okay, pretend for a moment I have a desktop, wired computer. OSX or Windows. (But most likely Windows.) Pretend I am computer illiterate family member.

Please tell me how to view this digital magazine.

Computerate illiterate is a different question, I was talking about a knowledgeable person on a desktop. But I was wrong about that.