Yes, they're getting picked on because they are the most exploitive (extreme tax avoidance, worker abuse, etc). It seems that would be the first org you would pick on: the one causing the most damage. Why would we pursue or focus on the orgs doing the least amount of damage first?
But there's only one of me.
That isn't the point though. Like Facebook and privacy issues, the ultimate outcome of this will either be (a) nothing, or (b) government singles out Amazon alone for scrutiny, which does nothing to stop the same systemic problem that happens at many other employers also but goes unreported because the company in question isn't tech-sexy (Wal-Mart, Ford, etc).
The fix needs to be applied universally, without considering how much damage individual orgs are doing.