There was an article in The Register a couple weeks ago about a pension fund suing Oracle over their excessive cloud hype, and what sounds like outright threats to punish customers who don't try it out. From the piece:

The complaint alleged Oracle has been coercing customers to adopt its cloud services, to inflate revenue and hide market disinterest.

"In truth, Oracle drove sales of cloud products using threats and extortive tactics," the complaint, filed on Friday, stated. "The use of such tactics concealed the lack of real demand for Oracle’s cloud services, making the growth unsustainable (and ultimately driving away customers)."

https://www.theregister.co.uk/2018/08/13/oracle_sued_cloud_n...