Tech monopolies are bigger, they have more money, and they've spent more of that money convincing you ISPs are the big bad.
I'm not opposed to regulation, but regulation needs to apply to tech companies as well as ISPs equally. And you'll discover that support for regulation vanishes as soon as that comes into play.
People have forgotten that tech companies now also do infrastructure and ISPs now also do services. So when tech companies are trying to get ISPs regulated, they're trying to lock down their competition. (Unsurprisingly, Google Fiber was known for trying to dodge being classifed as a telecommunications company specifically so it wasn't subject to the same regulations it's competitors weer.)