From the article: "Many of our most vexing problems, from overeating to not saving enough for retirement to not working out enough have something in common: lack of self-control."

The definition of the word: "make (someone) feel annoyed, frustrated, or worried, especially with trivial matters"

Still not seeing the magical connotation; seems pretty well grounded in human behavior, which is topical for Scientific American.

"I think one of the top grossing authors has written an entire series about magic."

Wait.... what? Are you talking about Harry Potter?

It's hard to tell if you started as serious but are now becoming a parody troll account.