Why the CBC banned Creative Commons music from its shows
arstechnica.com
arstechnica.com
On a related note: the definition of noncommercial use is quite malleable in that it is not defined in detail in the license. In the 3.0 version of the license ( http://creativecommons.org/licenses/by-nc-sa/3.0/legalcode ) , it states:
[You may not use the Work] in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation.
I've found that what that actually means in practice is a bit of a grey area. A very insightful survey was conducted by Creative Commons asking "What is non-commercial use?". The results make for very interesting reading:
http://creativecommons.org/weblog/entry/17127
My favorite gem: On a scale of 1-100 where 1 is "definitely noncommercial" and 100 is "definitely commercial" creators and users (84.6 and 82.6, respectively) both rate uses in connection with online advertising generally as "commercial"” However, more specific use cases revealed that many interpretations are fact-specific.
Creative Commons? Not so much. There's nobody to pay a flat fee to. [1] So you have to look at the license of every piece of music, and you have to make sure you've correctly matched the music up with the license. ("Oops, I thought that I was using the music from this webpage, but...").
And then, if we believe the public statement, the majority of the CC music will have some kind of "noncommercial" restriction. At which point you can just forget about it. Sure, a lot of the music will have a cheap sticker price, but just as with patents (where trolls with prima facie frivolous claims can nonetheless extort money from you) you've got to deal with the overhead. At minimum, you need to get some of the legal department's time, and they need to identify the correct rightsholder, and fax them the paperwork, and get the signature back. But maybe you also need to offer money. Maybe you need multiple rounds of back-and-forth. You are a public radio station. You are not awash in money for staff lawyers. You are going to beg your boss for permission to go through this process, and your boss is going to tell you to use the music library that you've already licensed with the flat fee.
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[1] Actually, I don't know how the music industry works, but presumably you can license your music under multiple licenses, just as with software. So you can have a CC noncommercial license and license your music for commercial use via a music service. Of course, when someone uses the music service they don't need to mention the CC license, and they don't.
What? Why? That seems like a cheap shot. NPR has an ombudsman who addresses issues with programming, and the producers of various public radio programs are easily accessible and responsive. If nothing else, All Things Considered and Weekend Edition frequently air letters that are critical of their coverage and respond to concerns that listeners have raised.
While a software developer who's good enough to write successful open source code will always find a well-paying job, creative professionals have to fight very hard to get jobs, especially if they don't have a very wide network of connections yet.
I think this must be because the culture of sharing has been around longer in the software community. In the music (and photography) world, it seems like this is uncharted territory, and when CC was making the licenses they asked the artists what they wanted. Nobody could agree, so every possibility became "creative commons" -- but only some of those are actually Free. Others are as proprietary as licenses get, providing the same restrictions that copyright law already adds.
I'm glad I don't produce podcasts for a living.
http://sethgodin.typepad.com/seths_blog/2007/02/please_dont_...
[Please disregard any issues on the person; the point is the almost guaranteed abuse of commercial-permissive CC licenses]
And for all we know, out of that less than 20%, many may not turn out to be comfortable with commercial use anyway. On the other hand, you can guarantee that nearly everyone in a commercial licensing pool knows what the deal is.
I also think of probably the most notable cultural "remixing" of the past few years, the Obama Hope design, famously discovered to be derived from an AP photographer's image.
Would its designer, Shepherd Fairey, been any better off using a photograph with a CC-NC license? No, since in fact the first thing he did after creating it was to make hundreds of posters and sell them on the street. He would have been much better off using a licensing pool, like the CBC uses, or iStockphoto (where the Twitter whale debuted) rather than a CC-NC, or even another CC-licensed photo. Indeed, iStockphoto has arguably done more good for creators of cultural works than Creative Commons has.
Just an idea but it might solve their main issue with the music.
If I just run an open wiki for artists I'll be sued to death when some joker submits an obscure John Lennon track with a bogus name and an equally bogus CC license attached.
So I've got to do some due diligence, and charge a fee to cover the cost of that due diligence. And I've got to take out insurance to cover the risk that I make a mistake, and to cover the inevitable lawsuits. (Because, even if I employ perfect lawyers, my company will be sued. Baseless lawsuits happen, and they still need to be defended.) Lo and behold, now I'm in the music licensing business. Just like the company that the CBC is employing.
The question is: Can my CC-music-licensing business be run at a profit? Or is it doomed to go bankrupt? Apparently the CBC hasn't found a supplier who has solved this problem. Maybe that's because they haven't looked very hard; maybe not.
My take-home lesson at this point is that CC licensing is great as far as it goes, but it isn't a substitute for an actual public domain, or even for a compulsory licensing scheme. I believe Lessig warned us about this.
http://www.jamendo.com/en/albums?license_class=cc_standard...
Most CC artists would be thrilled to be used on the CBC and would probably charge very little for that usage. They just won't want it on a Budweiser Superbowl commercial without their knowledge, consent or compensation. Or at least that's my view on commercial usage of my work.
I'm not going to defend that kind of approach to radio - particularly not taxpayer funded radio which has the potential to have far more breadth and depth in its content than commercial radio - and I suspect it is a relatively new innovation, inflicted by the current clueless management at CBC.
Like many Canadians I still mourn the loss of the amazing Brave New Waves (http://en.wikipedia.org/wiki/Brave_New_Waves), and there's no way that all or even most of the obscura that was being played on that show was in some giant pre-licensed library of music. I suppose that cancelling one-of-a-kind shows like that is an aid to 'getting greater efficiencies out of the content management pipeline' or some such nonsense.
But yes, things were much simpler then. The demise of BNW seems to have coincided with the transition to satellite / podcasts / streaming for the CBC, at which point I can only assume that navigating licensing issues got a great deal more difficult. Even the single archival clip of BNW that CBC offers for streaming, from 1984, bears the notice Due to copyright issues, there are no songs in this clip.. That's just dismal.