Reading and really understanding a text is not cognitively easy. It should be a privilege for a text to be read by me.
I am a productive and I work a lot with my head. I in my free time I listen to a lot of Audiobooks (fiction and factual) and I view that as the best vessel for taking in information in a causal way. If I really need to study something then I read it. But how dare you to think your text is important enough that I study it - especially in the age of click-bait and low quality journalism. If it is an extremely good text then I will recognize it as such by myself and study it.