Now, if I would plan to trade in commodities that local government is frowning upon, or speculatively invest in assets that make Las Vegas look like index funds, it would be worth my while. But I don't, so it isn't.
Now make a step from myself - the experienced professional who actually knows what Bitcoin is and can probably explain how it works without wading too far from the truth - to a person who doesn't know the difference between "browser" and "internet". Why on earth would they go through this trouble - and more importantly, why on earth anybody who cares about them would advice them to go there at all? My advice to anybody who is not an agressive risk investor or a person with interests misaligned with current law would be "not with a ten foot pole". Right now it's so ripe with opportunities for both unintentional screwups and intentional skullduggery that I don't see how people can do consumer commerce with it.