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That's different - Yahoo has completely different owners now whose main business is in a different sector.

Headline should read:

"Verizon after acquiring Yahoo disregards normal tech-company conventions and snoops on everyone's emails like a scummy ISP."

what's the point of finely tuning semantics when it's functionally identical?

Getting people upset with Verizon is a good goal.

Do brands decide to violate user privacy? Or do people make that choice?

Google LLC still exists.