The other day I noticed the drama films on Netflix this month are very strong. Led to realization that as time passes, the licensing costs for media often decline. When Netflix started streaming in 2007 films that were 5, 10, and 15 years old (less expensive) were produced in 2002, 1997, 1992 respectively. Someone starting college in 2007 would have been between 4 and 14 years old when those films were released. Today, the same 5, 10, 15 targets hit years 2013, 2008, 2002. That user from 2007 is now ~30, and would have been between 14 and 25 when those films were released. As time passes, Netflix will be able to offer more relevant content to their core users at a lower cost. It seems some of their recent original content fills some of the programming gaps for younger users. They are positioned very well.