> In a September 2017 study of 250 US digital marketers by Viant, about 60% of respondents said they will no longer rely on cookies for the majority of their digital marketing within the next two years.
The absence of any description about what they will use instead is frustrating.
(To clarify, it wouldn’t be particularly odd if companies were found to violate GDPR; but the selective move from cookies to other technologies doesn’t change the legal situation.)
This becomes important in the context of third party cookies that want to track you across apps. Hence why cookies are not a reliable method of identification on mobile.
Hope this clears it up. :)