I get what you're saying, but I wanted to point out that lower profits can be better for society if due to competition. Every dollar a company earns in profit is a little more of efficiency that could be eked out of the business
I think we need to be cautious here, though. A perfect market would bring perfect efficiency, but perfect efficiency is a disaster for humans who depend on the market to live. Happiness and quality of life today happen in places where market is not efficient yet.
To live in a world where markets can be perfectly efficient and everyone happy because we stop staking the lives of people to their worth as determined by the market.