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That's Maersk Line, which is the container shipping division of Maersk. The rotor sails are being installed on a tanker vessel from Maersk Tankers. Deck space is a valuable commodity on a container vessel, so not as obvious where to place the rotors.

I quoted that line exactly from TFA. (the friendly article)

I am sure you did. That doesn't make it any less misleading.

Not at all, energy used transporting energy is wasted and works to reduce EROEI.

Reducing operating costs often leads to higher overall demand.