I beg to differ. The iPhone was intuitive in that all the (built-in) apps were nicely laid out so you could easily interact with them while you are looking at the phone and giving it most of your attention. Kind of like a Tesla is nicely laid out so that you can mostly easily figure out how to, say, adjust the ventilation while looking at the big display and giving it a decent amount of attention.
This is far better than the car I grew up with that made you press the totally unintuitive recirculate button when you wanted recirculation.
</sarcasm>
To Tesla’s credit, their on/off/drive/reverse control is vastly superior to anyone else’s. Heck, several brands still screw up their “off” button badly enough that it kills people by CO poisoning.