In my opinion, SquareSpace (and others) is missing the boat by not having a white-label system for web developers to resell their services invisibly.
People pay web devs because they don't want to take the TIME to learn it and do it themselves.
The reason people offer $200 is because they really want to pay someone for 8 hours of work for $200, it has NOTHING to do with web design.
If you are starting a candy store, that's the business you are in. Candy. They don't want to be web developers. At the same time, they don't have much money.
A hired hand who can do the work, manage the content, setup the design, but still use the easy tools available would be perfect. Then we COULD charge $200, be done in a few hours, and have happy clients.
Most people won't care what you use to create their site as long as you get it done and it was affordable.