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> (I think Ad Blockers are off topic, they're still very niche for now)

Didn't google have to provide a big refund to advertisers just due to adnauseum use?

Ad blockers are used by 600m devices. 40% desktop 15%. Mobile (at least in the US) Happy to gather sources if you'd like, I searched this up a few days ago

What % of page views? I'd be surprised if it was more than 1%.

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