A couple of questions:
Authority. We got thought leaders in personal finance to back us.
Can you give one or two examples of how you guys accomplished this?
Dave had a the killer idea of the content network (blog) which was a HUGE traffic generator and still is to this day.
Do you mean the Mint blog or were there others? If others, how many of them?
We just went and interviewed the guys above or asked thme for guest posts. You have to think how to serve their interests (traffic / exposure / relationships with a potentially cool company).
Yea, the Mint blog.
That totally makes sense. But if this is early in Mint's history then what's the benefit for them? I'm assuming it's not traffic or exposure since they already have it, right? This is a situation that applies to a lot of startups. What do they have to offer early on?
The issue is most people approach it with generic template emails and crappy questions.