From my experience, Americans care very much about what speed and reliability is available within their neighborhood. They care very little about access outside of their neighborhood.
Nobody likes to hear that they are lower on the priority totem pole, however, everybody understands when new businesses go after the biggest markets first.
If somebody is going to be upset by investing first in the areas with the most people...then you really have to disregard their point of view.
I live in a rural suburb and have had one of those cell-phone-over-ethernet setups in my house to handle the poor signal. I understand.
Their relative differences are factors in the comparison. The US also has smaller administrative units you can compare with other countries with appropriate caveats.
1. There is a vast difference in population density, total population size, and total land mass, as discussed up thread.
2. Switzerland has a homogenous culture that has been extant for several hundred of years at a minimum and you could make an argument for over a thousand years. The western half of the US wasn't settled by Europeans until 150 years ago.
3. The U.S. has had both massive immigration from abroad as well as massive internal migration for the last 200 years. Aside from a few cities in the north east and south, there is essentially nowhere near the level of cultural continuity in the US that exists in most European countries.
4. Aside from the shared language, the cultural differences between various regions of the US are akin to the differences between Western, Southern, and Eastern Europe. Do Hungary and Germany agree on most political issues? Do Sweden and Italy?
5. The US culture is dominated by a settler/pioneer mentality because, up until about 50 years ago, if things weren't great wherever you were, you just uprooted yourself and moved West to find new opportunities. Nobody has been able to do this in Europe at a comparable scale for 1000+ years.
6. Switzerland does not have anywhere near the level of racial heterogeneity that the U.S. has. Not only does the US have a huge, underprivileged ethnic group that is descended from slaves, we have obtained a new huge underprivileged ethnic group in the last 60 years.
[edit] 7. Almost forgot to add: most US infrastructure, especially on the West Coast, was built during the automobile era.
So, no, they are not even remotely comparable.