And one of their incentives in doing so is that Google is an alternative to URLs. Already many users Google ‘facebook’ and click on the first link rather than just typing ‘facebook.com’ (or ‘face’ TAB ENTER).
Although I don’t believe I saw it in the article, it’s in Google’s interest to mediate all access to the Internet for consumers — this isn’t fundamentally different from Facebook’s VPN. It’s not in users’ interest, of course.
If they cared about security they could do something like display the domain & the path separately, maybe on different lines (with maybe colour used to distinguish HTTPs vice HTTP):
news.ycombinator.com
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