if you are microsoft, you need to realize that you will never do anything that is going to win over the tech community. Refocus on the young, un-opinionated demographic. These 16-24 year old average college student doesn't care if you ripped off seattle computer company, or if you have a crappy OS, they like your gaming console, so buy some things they are interested in, and make services that bundle with the OS. Ive heard rumours of a socialized OS, this is interesting, this could make $$$. Dont even need 45B.